NAPP 2009 Vegas Photo Safari

At noon today I will attend  NAPP’s Photo Safari with two great legends, Moose Peterson and Joe McNally. The safari was limited to 50 participants which means not everyone was able to sign up.  I’m creating this post for those of you who missed out. Send me a question that you would have asked Joe or Moose and  I will do my best to get them answered by the time I leave Photoshop World Vegas 2009.

Although it is always best to attend the seminar, I hope this can be another alternative.

Valley of Fire

A few of us headed out to the Valley of Fire to do a sunset shoot. We miscalculated the time and only had about 35 minutes to shoot. I have my travel Netbook with only Lightroom installed. The images you see are untouched except for a few adjustments in color and clarity in Lightroom.

Camera Gear

• Tripod
• Nikon D300
• Nikon Lens 17 – 55  2.8
• Remote trigger
• Circular polarizing filter

How I got the shots:

I shot at a focal length of 17 mm on aperture priority with an F/stop ranging  from F/11 to F/22.  I kept a low angle using the remote trigger.

What would I do different:

I knelt on cactus needles AGAIN, so either long pants or knee pads. The rock in the Valley if very sharp. I also would have made sure I cleaned my lens and sensor. Ohh and of course arrived a little earlier!

Extra Benefits from Photoshop World

After reading comments from the Roast Scott Kelby gave me, I was reminded why I love going to Photoshop World.

I’ve met many people over the years and have made Lifelong friends.

The very first friend was Scott Kelby himself.  We met when Scott, Rob Kerr, Jim Workman  and a few others were giving a special one day “Money Back Guarantee” seminar on Photoshop. I took the class because I just opened my own Karate studio and the budget was too tight to hire a graphic artist. I remember sitting in a class with about 30 people memorized by Kelby and Kerr. I instinctively kept raising my hand asking questions. They were very patient and answered them. The second one day seminar they made an announcement to hold all questions until the break and then come see the instructor. I was the first one there. After awhile people would ask me to ask questions for them; they were too embarrassed to ask.  Scott started to recognize my face and I could tell it was bittersweet. Happy to see a devoted fan, but dreaded the questions. During one of the breaks Scott and I started talking and the martial arts came up. He mention he helped a martial arts client; who later became his instructor, launch a magazine called NAPMA – National Association of Professional Martial Artists. Not sure how it happen, but the  next one day seminar, Scott said he didn’t realize I was a martial arts master. I told him I hated that term (there is only one master I know). I was glad Scott befriended me as Robert Vanelli not Mr. Vanelli the former champion. It was always hard knowing who your true friends are when you are in the spotlight. He was excited to announce the first Photoshop World. I’ve been attending them ever since.

A connection that landed an unexpected job.

I met Ross Bushong while attending the L.A. Photoshop World in 2002. As usual, I was lost finding the convention. I heard a voice say, “hey the convention is over here, follow me.” From that day on, Ross and I became great friends. Although Ross lives in Washington State, we manage to talk several times a week. We room together when he attends Photoshop Worlds. In 2006 our families finally met as we flew to Washington State to celebrate Thanksgiving together. A few years later Ross asked me if I was interested in working with him on a web site project for a company he worked for; Cadwell Labs. It was a rewarding experience working along side him!

Hanging out with HOLLYWOOD on the set of N.C.I.S.

For those who know Mike Kubeisy knows he is HOLLYWOOD. The number of shows Mike photographs for is too long to post. Just looking at his photo gallery will give you an idea how this man shoots Hollywood! I’ve met Mike over the years at Photoshop World and didn’t realize the extent of his skills. Mike doesn’t brag or rub his success in your face. Watching the gag C.S.I. Photoshop World opening video I commented how the set looked so real. Mike said they actually shot on the set of C.S.I.. I asked how did Kelby manage to pull that off. Mike just smiled and said Scott has friends. Later Scott told me it was Mike’s connections that enabled them to shoot on the set. Mike’s character and core spiritual values make it easy to call him a great friend. His sense of humor and practical jokes makes it easy to call him my brother! Mike phoned one day and asked if I heard what Terry White did for Scott’s birthday. Being the tech gadget-man Terry is, he flew to Scott’s home and spent the weekend connecting gadgets to more gadgets. Mike said his birthday was coming up soon and asked me what I was planning on getting him. He said if I didn’t get him anything yet, how about doing what Terry did for Scott and fly out here. We both laughed and I was on a plane to L.A. the following week. Mike paid for the trip and I had a blast setting up his web site and connecting all of his gadgets. Mike took his boys and me on the set of N.C.I.S.. Watching Mike work was an eye opener for me. The way the man’s mind thinks about the shot and waste no time getting it was a valuable lesson for me. I was just setting up the shot in my head and Mike was already done!  On that trip we also connected with Ben Willmore and did shoot with him. I also was able to meet up with the ever inspiring Vincent Versace. Mike told me after he dropped me off at the airport he text Larry Becker and told him he loved hanging with me but it’s exhausting. He later texted he was rested but he missed Vanelli!

Meet inspirational mentors at the Portfolio Review & The Art of Digital Photography.

The Who’s Who of Photoshop and Photography are the seminar instructors. The best part, they are available for you to talk to for free! Years ago, Scott introduced me to my inspirational mentor, Vincent Versace. Vinny took me aside and reviewed my projects. He was harsh. He looked at my projects and ripped them apart. He said the photography was terrible. I made the mistake of saying I wasn’t a photographer. Back then, I would hire a photographer and I would do the ad layouts. Vinny looked at me with that stern stare and said why are you wasting your time and  mine!  I didn’t know what to do. On the plane ride home, I realized he was telling me to become a photographer! So I did. The next Photoshop World, I approached him and before  I could speak he asked what are you. I replied, “I’m a photographer“. He smiled and said, great show me your stuff. The past Photoshop Worlds not everyone had the unforgettable opportunity to meet their inspirational mentor like I did. Now at Photoshop World you can attend a free portfolio review. Helene Glassman helps organize the portfolio review. This is a once-in-a-lifetime opportunity to get one-on-one instructive feedback as your portfolio is reviewed by some of the most highly acclaimed professional photographers in the industry today. If you did not register ahead for the portfolio review, you can still attend The Art of Digital Photography. This is a night of pure magic. It’s where some of the world’s leading digital photographers come together, on one stage, for an evening that you’ll be talking about for years.

The Expo and Bonus Classes saved me from a costly mistake.

I love walking around the Expo seeing what’s new in the industry. Chatting with vendors and getting their advice. Many years ago; before desktop publishing became popular, I almost spent a small fortune on a printer that created printing plates. I came across a vendor that told me that technology will soon to be outdated. I thought he was just trying to sell me on his product. I asked around and found he was right. I purchased my first large format printer, an Encad, instead. I saved over $1,500.00 and the embarrassment  of making a financial blunder. Years later, I talked with Epson and HP at the Expo. I compared the two products side by side and was able to make an informative decision on which new large format printer I wanted. Also at the Expo are the bonus classes. These are free classes you can attend in between the seminar classes.

There are many extra benefits from attending Photoshop World, but I will leave you with these for now. I do want to say thank you to Scott Kelby. He has been at the heart of all the opportunities I’ve had. Scott’s unselfishness to share made it possible for me to meet with these talented people.

Neon Photo Contest: PSW Vegas 2009

SPONSORED BY PEACHPIT

Peachpit has been publishing top-notch books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video, and general computing since 1986. They are sponsoring a special contest for Photoshop World attendees.

The bright lights of…Bakersfield, California are calling your name! Or perhaps it’s Tempe, Arizona. Or Butte, Montana. It’s time to capture the Neon in Your Neighborhood! Quick! Before it’s replaced with energy efficient bulbs. Grab your camera and take a few shots of your favorite local neon signs or art and submit one to flickr.

Your friendly photog authors, David DuChemin and Chris Orwig will pick 20 of their favorites to win a Phantastic Photowalk at the Neon Museum Boneyard in Las Vegas and lead them on a photo adventure that will include many more prizes and a few other great authors to help: Matt Kloskowski, Russell Brown, Frederick Van Johnson, Jeff Revell, Rick McCleary and more!

My talented neighbor, Scott Larson, and I went around Melbourne Florida taking photos of neon signs. Like most cities, neon signs are hard to find. Scott went out the night before scouting locations for our shoot. Here are a few tips from the shoot.

1. Scout ahead for locations
2. Wear a white shirt: I was heading out the door and I realized I was wearing all black. Not a good idea at nighttime. If you have a reflective running shirt that would be a better choice.
3. If people are working where you are shooting, go inside and tell them what you are doing.
4. Tripod, Tripod and….Tripod: The best way to get night shots is by using a tripod.
5. Use a remote trigger for the camera: This will lowers the chance of camera shake.
6. Experiment with a circular polarized filter and your EV mode (exposure value)
7. Shoot in Aperture priority mode using a high F-stop. (Most of our shots were F/11 to F/22)
8. Experiment with moving the camera around or zooming in or out after you press the shutter release. This will give you some interesting effects.
9. Shoot high, shoot low, take shots from all angles.: My tripod enables me to shoot at ground level. I also raised it as high as it could go and shot down.
10. Talk with you partner and give each other advice!

Camera gear: Nikon D300, Nikon 80-200mm f/2.8 D lens, Nikon ED 17-55mm f/2.8G IF DX and a circular polarizing filter. Larson had the Moose Peterson’s warm circular polarizing filter.

I had to take this shot for the staff at NAPP. They seem to love Krispy Kreme. We shot at this location for a short time. We really weren’t feeling the creativity. There was a lot of street lights around and cars were coming in and out. I went inside to let the manager know what we were doing. I was tempted to grab a nice hot doughnut but the health freak Larson made a comment that he couldn’t believe the amount of people going in for junk at this time of the night! Wish I brought Reinert, he would have gone in on a few doughnuts!

To get the shot of the logo’s reflection in the window of the truck, I had to raise my tripod as high as it would go. Once I did, I couldn’t see what  I was shooting. I realized the Nikon D300 has live view. I never used it before and I heard it’s a battery killer. After Larson showed me where it was, I fell in love with it. I should add, Nikon is loaning me the D300. I normally shoot with the D200 and D2h. The point I’m making is you should know your equipment before you go out and shoot. I didn’t have the manual with me and it was too dark to see the dials. I was lucky Larson has the D300!

We went onto Checkers! I forgot to tell the manager what we were doing and they came out to inspect us. (Must have been the tripods.) I explained what we were doing and I apologized for not asking permission. She was more than happy to let us shoot. At first we shot in the drive thru and we realized that may not be the best place with the cars coming in from behind us. We moved all around the building and found the front to be the best. My tripod enabled me to lay flat on the ground.

After several traditional shots, I looked over at Larson and saw he had a blurry photo. He said he moved the tripod during the exposure. That gave me an idea. We started to shake the camera on purpose to get a few crazy shots. Back on the tripod, I experimented with long exposures using F/16 and -2 EV (exposure value). This gave me about a 10 sec exposure. After pressing the shutter release, I slowly zoomed my 17-55 in and out. I found that starting at a focal length of 55 and then zooming out to a focal length of 17 showed the logo of Checkers better. Plus it made the words “Order” and “Pick up” jump out of the frame.

I used Lightroom to boost the colors and added a -74 Post Crop Vignette. My goal was to do everything in the camera. I must admit, I did take a safe shot at first; meaning I didn’t move the lens. This gave me a fall back plan if the wild stuff didn’t work. I could have used Photoshop to get similar results, but it is always best to get it right in the camera.

Photoshop World Las Vegas 2009: Getting the Most out of PSW

Photoshop World is my time to be selfish. All year long I help others develop their skills in Photography, Photoshop and yes Martial Arts. When I attend this conference I get to relax and have fun while learning new skills and meeting old and soon to be new friends. I plan my days to get the most of PSW. NAPP host two Photoshop Worlds every year; East Coast and West Coast. I have had the honor to attend all of them (except for 1) since 1998. Most people don’t have the luxury to attend the conference twice a year so selecting classes may be difficult. In my case, the classes I missed on the East Coast, I catch on the West Coast. So, what do you do when you can only attend once a year? I have outlined a few tips and tricks to get the most out of PSW! At the end of this post I have included my itinerary for PSW.

ATTEND A PRE-CON

Pre-cons are a great way to get PSW off to a great start. NAPP works hard to offer a wide range of Pre-Cons for everyone. The only problem; there isn’t room for everyone. Signing up in advance is the only way to ensure you can attend a Pre-Con. If you miss out, you can try to attend a few NON OFFICIAL photo walks that members set up. Terry Reinert has always provided great walks.

PLAN AHEAD AND USE A FRIEND

Scott Kelby and his group has developed a genius plan to organize the classes. The classes are coordinate into “TRACKS”. These tracks let participants select what they want to learn. One pitfall; sometimes you are conflicted on choosing which class to take! This is where friends come in. Plan ahead which classes you both want to take. If there is a conflict, split up and later that day review your notes with each other. If you don’t bring a friend with you, make a friend and do the same. If you have a problem making a friend, come see me and I will loan you one of my friends. (Sorry Terry, you are first on the loaning out list).

TRAVEL LITE

You will receive a Photoshop World conference book. The Alumina affectionately call it “The Phone Book“. The book has notes to ALL the classes. It’s heavy, leave it in your hotel room! Bring a note pad instead. Laptop computers? Nope don’t need them. It’s best just to sit and listen to the instructors. You don’t need to write everything down, that’s what the book is for. Just write brief notes to remind yourself where to look in the book. Sometimes the instructor has something that isn’t in the book and they will tell you to write it down.

SNACKS and WATER BOTTLE

Each room will have water available. Staying  hydrated will keep you focus on the class. Bring a small water bottle and fill it up before the class starts. Healthy snacks will also keep your mind off hunger pains!

BUSINESS CARDS

Business cards are great. One main problem, you will hand out and receive lots of them. Organize them as people give them to you. Write a little note on the card that will help you remember the person who gave it to you. When you return to your  hotel room, add them to your contact list on your phone or computer. Also add any notes you have on them. Organize the new contacts as members of Photoshop World. When you get back home, you can send them a thank you email. Keep in mind most people took a week off to attend Photoshop World. They may be slow to respond. DON’T give your contact information to anyone you don’t want to contact you.

COMFORTABLE SHOES and OUTFIT

I’ve logged over six miles walking back and forth from my hotel room to the convention center and to the classes. Wear shoes that will make your feet love you. It tends to get cold in the seminar rooms. Wear something that will make you feel comfortable while sitting in the classroom.

LOAD PHOTOS ON YOUR iPOD OR PHONE

Load up your iPOD or phone with your best work art. Show them to people who ASK for them or if you need ADVICE on a project. Over showing your photos can turn people off. Judge the people you are with and if they want to see your work, they will ask. Don’t be afraid to ask others if you can see their work. If you see something you like, ask them how they did it.

EAT WITH NEW FRIENDS

During the breaks, have lunch or dinner with new friends that you have met. Share conversation with them.

ATTEND PORTFOLIO REVIEW

As a Photoshop World conference attendee, you’ll have a once-in-a-lifetime opportunity to get one-on-one instructive feedback as your portfolio is reviewed by some of the most highly acclaimed professional photographers in the industry today. Helene Glassman and the gang donate their time and skills reviewing participants portfolios. The only catch, you have to sign up at least two weeks in advance.

CHECK OUT HELP DESK LIVE!

This is where you go to get your Photoshop questions answered, one-on-one, directly from the Photoshop World instructors themselves. Led by Photoshop author and NAPP’s resident Help Desk guru Peter Bauer, Help Desk Live is open all three days during Expo hall hours of the conference, and located close to the classrooms so you can just walk up and have your Photoshop questions answered in a fun, informal setting. Bring questions you would like answered.

THANK THE STAFF MEMBERS

Most people don’t realize the staff members you see at Photoshop World are actual staff members from Kelby Media. They take turns attending Photoshop World each year. They are there to help make your experience an enjoyable and memorable one. Take time to give them a simple “thank you“. They work long hard days while they are at the convention.

LASTLY, ENJOY YOURSELF

I’m not advocating you become a member of “Ross Bushong’s Classic Class Dodgers”. But after you attend classes and do your homework, take in a few shows, relax by the pool. You deserve it!

VANELLI’S ITINERARY

Tuesday, September 29^th

11:25a-01:25p Arrive in Las Vegas

03:00p-02:00a Free to shoot

Wednesday, September 30^th

06:00a-07:00a Work out

12:00p-09:00p NAPP Photo Safari with Moose Peterson & Joe McNally

09:30p-02:00a Free to shoot

Thursday, October 1^st

06:00a-07:00a Work out

09:00a-10:15a Opening Keynote

10:45a-11:45a Graphic Secrets: Totally Text Lesa Snider

12:00p-01:00p Mastering the New Adjustments & Masks Panels Ben Willmore

01:15p-02:15p Digital Photographer’s Notebook Kevin Ames

02:30p-03:30p Top 20 Shortcuts for Photoshop and Lightroom Julieanne Kost

06:15p-07:15p The Designer’s Lifesavers Jack Davis

08:00p-11:00p Photoshop World After-Hours Party – House of Blues

Friday, October 2^nd

01:00p-05:00p Expo Open

06:00a-07:00a Work out

08:15a-09:15a Lightroom for Wedding Photographers  David Ziser

09:30a-10:30a Real World Camera Raw Jeff Schewe

10:45a-11:45a Concert Photography From Capture To Client Alan Hess

12:00p-01:00p Seeing the Light Jack Reznicki

04:45p-05:45p The Lone Ranger Joe McNally

06:00p-07:00p Lightroom for Landscape & Travel Photography Jack Davis

10:00p-12:00a Midnight Madness hosted by Scott Kelby

Saturday, October 3^rd

06:00a-07:00a Work out

09:00a-01:00p Expo Open

11:00a-12:00p Practical B&W Conversion for the Common User Vincent Versace

01:00p-02:00p Printing From Lightroom Jeff Schewe

02:15p-03:15p Create Print Layouts in Lightroom Scott Kelby

03:45p-04:45p Conference Wrap-up & Giveaways

Sunday, October 4^th

Anytime – 11:00a Free to shoot

01:00p – 08:30p Arrive in Orlando

From Click to Print

On June 29, 2009 I had the honor to be a guest blogger for Scott Kelby. I have re posted the article here on our web site.  I want to thank Terry Reinert and Sandy Foster for their valuable input.

Before I begin I want to thank Scott for including me as one of the weekly guest bloggers on his blog. To say it’s an honor for being one of the 52 guests he has per year is an understatement! You wouldn’t really think that being a guest blogger for Scott is an intimidating task until you are given the opportunity. Only then does the truth of the matter come out! I myself, a man of many words, struggled with what I should talk about and who I should target my post for. Then I remembered the KISS method; Keep It Simple Silly. For the more complex theories and techniques, I will guide you to the experts that I pull my inspiration and knowledge from. Please don’t mistake this for name dropping for shameless plugs for my friends… As they say, “it takes a village to raise a child”. In this case the saying would be “a community of artists draws inspiration”!

Title: Creative Ways to Mass Produce a Photo Shoot

There are many different types of photo shoots that a photographer can do. Although the concept of photography in general is the same, each area within photography comes with its own set of rules that have been predetermined by photographers, editors, and clients throughout the past. It is up to each individual photographer to determine which rules to follow and which ones to break in order to achieve your goal. Our goal here is to create a template that can be reused to get the same results. I am not talking about an Adobe Photoshop or Adobe Lightroom template but a template that takes us from Click to Print. The final output from our Click to Print Template will be package printing; wallet size, 5×7, 8×10, 10×13 and 16×20, all from the same print without compromising our creativeness.

The major steps that we will complete in this project are 1) doing the mass photo shoot, 2) applying any post processing, and 3) send the images off to a lab. Yes, I said a lab. In the past I did it all which included the printing, packaging, and shipping. I wanted to learn the entire process and offer custom sizes. I also wanted the ability to fix anything I screwed up in the shot! I recommend completing a full scope project like this on your own a few times so that you can gain the insight in each area of the process so that you can mitigate any risks or problems for future projects. But I know that some people do not have the ability to create high quality prints themselves so that is what this whole post is about; giving you some of that insight to help you mitigate your risks without having to drop a ton of time and money on new equipment.

Prior to diving into the details of what I am going to explain I want to tell you a quick story that shows the usefulness of what I am going to tell you. I had an opportunity to photograph one of the most sought after high school football players, a young kid named JJ Keels. My game plan seemed pretty simple; I wanted to capture his humble demeanor but at the same time make him look like a tough college level player. Another intention of the shoot was to experiment with lighting in stages and to develop a tutorial on it. At first, I took the standard safe portrait shots. Then I had my assistant, Terry Reinert, spray JJ down with water to get that sweaty tough look. Then we took it another step further into the experimental range by spraying water in the path of the lights to create the images you see here. After the shoot, I used Adobe Photoshop to continue creating my vision and also to experiment even more. Once I had the format down, I took notes on what I would do different on the next shoot so I wouldn’t have to spend a day in Adobe Photoshop for the next one. Take note, if I took on this shoot with 60 football players waiting in line, I would have to edit 60 additional images to get the results I got. There is no way that I could have done that without having done a test shoot first and got my game plan together. The test shoot enabled me to develop a format that I can use to mass produce the same type shot in the future. I was also able to develop a predefined lighting system to use as a starting point for other shoots.

Doing the Mass Photo Shoot

Running a karate studio gives me a huge pool of talent to pull from for my photography experiments. I am never limited on subjects to try out my ideas on. I emphasize the words try out because you are doing just that; experimenting to determine what will work for your upcoming mass photo shoot. Find someone that can benefit from your time and energy for your test shoot. Explain that this is a test shoot and you are experimenting with different lighting configurations and poses. In return for their help, you can provide them with the photo package that you create or put the images on a CD for them. This practice is generally known as a TFP (Time For Prints). Use your neighbors, friends or family members but I do recommend not using children or someone who is overly shy because you will need to focus on the photography side of the experiment and you won’t want to take on the added worry of dealing with your subject. Another good source for test subjects is networking websites like Model Mayhem or One Model Place. Look for upcoming models that can’t afford to pay for a portfolio and ask them if they would like to participate in your experiment and receive portfolio pieces. Word of caution, have an assistant or an escort with you when dealing with strangers for both personal and legal reasons. It pays to be safe!

Regardless of who you use as your test subject, make sure you have them sign a model release form. Ed Greenberg and Jack Reznicki teach a class at Photoshop World called, “Everything Legal”. In this class they explain the legal aspect of photography including model release forms and copyrighting your images. You can also read their column in Photoshop User Magazine. In short, Jack gave an example of a photographer doing a free shoot for a friend’s neighbor. In exchange for the shoot, they get a set of photos and the photographer gets to use the images on his web site. He didn’t have them sign a model release form because it was a free shoot. Everything was fine until the couple divorced. After that they asked him to remove the photos from his web site. The photographer doesn’t have a leg to stand on. Another area Ed explains is why you want to copyright ALL your images. These two are a great resource for legal advice. Jack is also an incredible photographer by the way! Check out his portfolio.

So now you have your test subject and are ready to begin the photo shoot. The first thing that you have to do is keep an open mind. Have a game plan but be flexible and also be ready to change it. The next important thing that you should adhere to is to avoid the pitfall of filling the whole frame with your image. Moose Peterson just had a heart attack; did Vanelli just say NOT to fill the frame??? Moose has an incredible ability to capture what he sees without cropping. He fills the frame using every pixel the camera will allow. This is what we are suppose to do and should do except on this project. After the test shots with JJ, I was ready to try a mock shoot with Brad Holmes, one of my Black Belts. I learned from the test shoot that I had to shoot a little wide to give me room to crop the image to different aspect ratios needed to create the photo package. Keep in mind that we are losing pixels which will eventually result in loss of image quality. However, the loss in quality is not enough to make a difference on the standard package sizes. You may see a slight difference on a 24×36 print but prints that large are extremely rare for photo packages.

Finally, be consistent with the composition of the shot, the pose, and the special effects. Things like fog machines, spraying water into the path of the light, and, in the case of shooting my karate students, kicking or punching are impossible to repeat for each subject. For custom shoots you should be the artist that you are and go crazy with the creativity. For mass shoots you should be creative but also a little flexible in that you can be creative but also consistent.

Once I was happy with the results I was seeing in the camera, I acted like I had 60 people standing in line waiting for their turn in front of the camera. I put pressure on myself to get the shot and move on. This is very important especially when dealing with subjects that have limited time to be at the photo shoot.

Applying Any Post Processing

My first word of advice here is to use Adobe Lightroom! This part gets confusing to most people. If I have Adobe Photoshop, why do I need Adobe Lightroom? Think of Lightroom as a digital darkroom where you go to develop your digital photos. Photoshop’s purpose is to manipulate the image. Lightroom not only organizes your photographs and projects but it allows you to quickly and efficiently post process your photos.

I always start my Lightroom work flow by following a series of simple steps I learned from the Guru himself, Scott Kelby. His book “Lightroom 2 for Digital Photographers” has a permanent spot on my desk. When I can’t quickly find what I need, I log onto Kelby Training and watch the Lightroom videos. For this article I outlined my steps below. For a more detailed look at my work flow I created a video tutorial for you to follow along.

1)     Import all images from the shoot in DNG format.

2)     Select the keepers and delete the unusable shots.

3)     Color correct one image and, if the lighting is the same, apply it to all the images from the same shoot.

4)     Adjust the exposure.

5)     Fix the eyes.

6)     Remove any skin blemishes.

7)     Smooth the skin on females.

8)     Export image in Photoshop

9)     Add a vignette, if any, at the very end (more on this later)

Looks like a lot? It should only take about 45 seconds per image. David Ziser, best known for his outstanding wedding photography, developed a system with his employees. He is able to tell you how much each image cost him to have his employees process them. Once you get a system to work for you, use it!

On step 8 above we export to Photoshop. Now we are into the Mack Daddy of all imaging programs (sorry Rod Harlan for using your well deserved nickname but it was for a worthy cause). Photoshop has grown so much over the years and has developed into an overwhelming program for beginners. I remember working with version 2.0. I must have called Adobe Tech Support three times a day. Finally one patient technician told me that their support system is for when the program didn’t work and not for learning how to do something. I asked how I was supposed to learn this stuff. He turned me on to KW Media. KW stood for… Kelby and Workman. I wish I knew the name of that technician. I’d bring flowers to the insane asylum I probably sent him to. The moral of this story is save an Adobe technician and go to Photoshop World.

Once I import my photograph with the Lightroom adjustments, I open a template I created; merge the two files together, and save the photograph using the same name that you imported it with. Showing how I created the template is beyond this article but I do have a video that shows the process. Using this process organizes the files better in Lightroom.

Send Images Off to the Lab

The last stage in the process is to crop the images and get them off to the lab. I use a Nikon camera that has a native 2/3 ratio. This gives me an 8×12 image that, when cropped, will keep my project centered. Upload the image to your lab of choice. Use their tool for cropping the package sizes. Remember back in my work flow I left the vignette until the very end?  This is why; if you apply a vignette to the original image the outcome will not be what you are looking for when you go to crop the image. If you need to apply a vignette, use the printing lab’s tool for that. If you are printing the project yourself, start with the 8×12 print and crop from there. Each time you crop, save the image and then start with the 8×12 again. Don’t crop and then crop the crop. This will throw your ratios off. You’ll notice certain sizes crop even such as wallets (2.5×3.5) and 5×7 or 8×10 and 16×20. To make printing this package easier, use the built in picture package feature in Lightroom. If you use this feature, you don’t have to crop, the picture package will do it for you and the vignette will look consistent.

Printing is an art by itself. In my case it pays to have Miller’s Lab do my printing and packaging for me. The cost is very reasonable and the quality is impressive. I have an Epson 9800. I can print as wide as 44″ by almost any length. Although the printer can do mass printing, I use it for my proofs and for large scale one print projects. Anything in quantity, use a lab. It takes a large load off of me and allows me to spend more time doing what I would rather be doing than sitting next to my printer cutting and packaging images.

Last Word of Advice: Game Day!

You have everything set. The lights are on, battery is charged and now you are ready for the first subject. Before any participant steps in front of your camera, make sure they filled out an order form, signed model release form, and made their payment ahead of time. Your assistant can collect them one at a time. After you take the shot, record the photograph number on the subjects order form. This way you are not scrambling to put a name to a face. Play music, be pleasant, and have fun with what you are doing. If something goes wrong you will have the knowledge to fix it on the fly; that’s what the test photo shoot was for! When the day is over, follow the Lightroom and Photoshop work flow. Make sure you keep a back up of all the photos just in case something goes wrong!

I mentioned having an assistant at the shoots quite a few times. I am a firm believer that every photographer should have someone assisting them on shoots. This frees your time to be creative and the assistant will gain valuable knowledge. My assistant, Terry Reinert, is more of a colleague than an assistant. When Terry has a shoot lined up, he sometimes asks me to assist him. When I do, I keep my mouth shut and let him run the show. I only give advice when asked. I’ve developed this concept while teaching karate for the past 28 years. It turns students into instructors, helps them grow, and develops a tight bond. One of my most memorable photo shoots, using this theory, was when I was in Los Angeles visiting Mike Kubeisy. Ben Willmore heard I was in town and made a special trip to see us. How incredible it was to shoot with these two creative shooters. We took turns assisting each other on the shoot. I learned so much from keeping my mouth shut and ears open. Thanks Dad for teaching me that one!

Conclusion

So there you have it, from Click to Print. I hope that I was able to give some insight into each of the steps that will guide you in the right direction when doing a mass photo shoot. I mentioned many names in the article in the hopes you will research these talented artists and draw inspiration from them. Thank you for reading and thank you again to Scott for this great opportunity.